Trader's Joy-Friday Column

Mar 1 2008  | Views 198 |  Comments  (8)
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I guess those were the days when we did not add preservatives to our groceries, the store bought groceries were far and few . The  modern day human consumption of processed food has reached the extent of a disease, it wasn't like the 60's when the products were made by few family owned trusted companies , now every jack wants to own a business and makes at least a jar of pea nut butter...there are thousands of factory made ,ready made food products , countless brands and  multitude of varieties.
My prelude to this lament was triggered off by a visit to Trader's Joe, a quaint supermarket in town which distributed dutch-style news magazine for consumers.
I am always grocery shopping and when I do I have seen hundred others who do the same, but it is also interesting what each of their carts contain, some of them load their carts with meat , goat, lamb, beef  and less and less of greens and grains, their carts also relate to the way they look and feel about food, it is food psychology that translate in to your happiness, your job and your own self. There are some who buy large quantity of flour, wheat, bleached, non bleached, self rising, whole wheat and corn meal, they are all about starch , it reflects some sort of  happiness that keeps them content ...
Now where do I stand, I am one of those who read every word on the ingredients list on the label.
I would like less and less preservatives and more fiber and vitamins. I survey and browse the food sections for new arrivals, sometimes the food industry throws surprises at you by adding the health conscious ingredients in lay man's consumption. I have seen that the Key food and Trade fair have been constantly selling poor quality ,sugary  groceries to the third world immigrants , they always have huge sales for these production which I am sure is pushing the immigrant generation in to the brink of a health crisis. Most of the immigrants here would like to shop and save, they always fall for the bait and buy goods that are processed and has 101 ingredients that are not healthy, most of them are not educated enough to read or be aware of the health issues. I have seen women buying donuts for snacks and they bought it just because it costs them less.
I do not know why the government do not care either, the whole generation of kids and adults are becoming obese and  diabetic but there are no guidelines for releasing new products in the market.
When I visit the Pediatric  wards, I have seen so many young children  who are diabetic that it makes my stomach churn!
Having said that I thought of visiting Trader's Joe, the shop had this early Renaissance look, the products were advertised for low sodium, sugar free ingredients, they were surprisingly priced right, milk costs only $1.99 against $3.99 per gallon, I was amused...most of all there were few products and they all looked fresh and appealing.
frozen section had plenty of veggies, fish section had farm raised and wild salmon. The lamb section had meaty 
leg portion marinated in beautiful sauces. The fresh fruits looked great on the aisle and Greek yogurt with honey was kicking good!
The breads had wonderful varieties and were fresh out of the oven..all in all it was like entering a time machine and finding yourself in a grocery store from the past!. Trader's Joe boasts of  hanging the middle man by the hook and dealing  directly with the consumers..so far they have made it simple, their ingredients do not have too many preservatives and look good and tastes wonderful. I loved shopping there and bought a bunch of daffodils like Wordsworth.
The experience was out of the world, if only they could replace half the junk yards that are out there and give us quality goods for less price there would be nothing like that!.

* p.s-this ain't an ad for Trader's Joe.
 
 
© denice _menace., all rights reserved.

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Cincinnati, Male
Member Since May 17 2007
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